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INTEGRATED CAMPAIGNS

An ad is an ad is an ad... or is it?

One of my greatest skills is inherently understanding all the many ways a

fully-integrated campaign can live on as many channels as possible

for mass awareness and recall.

From commercials and videos, print ads and billboards to social media to digital ads,

I am a firm believer that the best campaigns are the ones that are fully integrated.

Here are just a few of my favorite campaigns I have led over the years.

Feel free to reach out for additional examples.

Waystar: True North

When trailblazers, groundbreakers, and innovators unite, they collaborate to achieve powerful results. At Waystar’s True North Conference, be prepared to dive deeper, journey farther, and think past the horizon in healthcare.

True North is more than a conference. It’s a place to connect with leaders and peers, exchange ideas, and find guidance. It’s a way to learn about the latest innovations, forge new paths, and shape the future of healthcare payments.

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"Wellstar - More than healthcare. PeopleCare." campaign

Wellstar's "PeopleCare" campaign marked the brand relaunch in early 2020 and features real Wellstar patients telling their authentic stories. Each PeopleCare "person" had not only a print ad, but also social media, long-form feature article content, video stories, and more. These people are also featured in our major commercials for broadcast.

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Wellstar: #makewellhappen Campaign

In the height of the COVID-19 pandemic, all health systems were faced with the same problem: How do we continue to urge safety practices amid COVID messaging fatigue?

We chose to address this by conveying to consumers that while healthcare workers work hard to keep them safe, it's also up to them to do their part to #makewellhappen.

This campaign had iterations for school-aged children, teenagers and adults.

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Wellstar: A Healthy You in '22

It's the time of year when everyone makes their resolutions: Join the gym, drink more water, eat healthier and take care of your mental health. But we take it a step further and emphasize that, in addition to these great goals, the ultimate self care is seeing your primary care physician once a year for preventative health.

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Wellstar: Well Starts with Healthy Hearts Campaign

This cardiovascular-focused screenings campaign includes both paid and organic social media driving to our heart screenings scheduling page for conversion-driven results. In addition, we had articles about how to stay heart healthy all year long, tips for heart health, and also featured content about the most advanced heart care services offered at Wellstar.