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NATIONAL BRAND CAMPAIGN

Anchor 2

Waystar:
The way to make healthcare payments more human

Isn't it amazing how one tiny spark of an idea can ignite a roaring blaze?


For me, that moment happened in early 2023, and suddenly everything for Waystar's brand campaign locked into place. Then I built the creative strategy for this overarching brand plan for both internal and external audiences. 

 

I am certain that this is only the beginning of our campaign efforts for

this evergreen campaign.

COMMERCIAL SPOTS + BRAND VIDEOS

Waystar motion picture blitz

My role: Waystar's producer, writer, director, editing overseer, approver + more
My bonus role: Driving my Mileshko producer + partners a little bit crazy
(What can I say? I am a perfectionist)

Waystar IPO launch + brand campaign
Search video...
WAY | Nasdaq listed: Waystar's software is the WAY forward for healthcare payments
00:31
Play Video
Waystar: The way to make healthcare payments more human
02:15
Play Video
Waystar makes healthcare payments more human
00:30
Play Video
Waystar: Enhancing the human touch in healthcare payments
03:23
Play Video

CREATIVE STRATEGY DEVELOPMENT

Original proof-of-concept video

WEBSITE

Waystar homepage 

Website.png

My role: Writer
Design by the fabulous Creative Director Bri Gannon

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