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NATIONAL BRAND CAMPAIGN
Anchor 2
Waystar:
The way to make healthcare payments more human
Isn't it amazing how one tiny spark of an idea can ignite a roaring blaze?
For me, that moment happened in early 2023, and suddenly everything for Waystar's brand campaign locked into place. Then I built the creative strategy for this overarching brand plan for both internal and external audiences.
I am certain that this is only the beginning of our campaign efforts for
this evergreen campaign.
COMMERCIAL SPOTS + BRAND VIDEOS
Waystar motion picture blitz
My role: Waystar's producer, writer, director, editing overseer, approver + more
My bonus role: Driving my Mileshko producer + partners a little bit crazy
(What can I say? I am a perfectionist)
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00:31
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02:15
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00:30
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03:23
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CREATIVE STRATEGY DEVELOPMENT
Original proof-of-concept video
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